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Washington Reframes Tokenization as Inevitable
Plus, Coinbase went full super-app and Wall Street yawned.
Hello Real World!
I’m Chris (@storaker) and each Friday we dig into how tokenization is eating finance, tech and—this week—public policy. Washington delivered the clearest roadmap DeFi has ever had. Meanwhile, Coinbase tried to reinvent itself as an “everything app” before hitting an earnings pothole. Plus: PayPal, Visa and JPMorgan all leaned harder into stablecoins.
Let’s jump in — if someone forwarded this to you, you can subscribe to get it first.
Chris
Top moves this week
Washington reframes DeFi as inevitable. A trio of government communications dropped this week that, taken together, give the clearest signal yet that U.S. is ready to formalize digital assets rather than fence them off. None of them is law—yet—but each sketches the regulatory rails on which a future ruleset is likely to run. Below is the essential context and what is genuinely new (or not) in each.
Coinbase goes full super-app and Wall Street yawned. The exchange unveiled an Everything Exchange—tokenized U.S. stocks, perps and prediction markets—just days after striking a Chase on-ramp that lets 80 million card-holders convert rewards straight into USDC. Soon after Q2 numbers showed trading revenue down and profit off 89%, sending COIN tumbling 7% after hours despite Bitcoin’s near-ATH backdrop.
Washington reframes tokenization as inevitable
U.S. policy makers are all singing the same tune: crypto belongs on-shore.
1 / SEC Chair Atkins’ “Project Crypto” speech
Delivered at the America First Policy Institute, the address is the first major policy outline from newly-minted Chair Paul S. Atkins. It launches “Project Crypto”, a commission-wide effort to rewrite securities rules for on-chain markets.
States flat-out that “most crypto assets are not securities,” promising bright-line tests to stop innovators “prophylactically” fleeing the U.S.
Defends a citizen’s right to self-custody—“a core American value.”
Pledges to open tokenization channels for equities and bonds.
Wants to make room for what he calls “Big Beautiful On-Chain Software Systems,” to operate in the U.S. securities markets.
Calls for “super-apps” (one license, many products) — a wink to incumbents on the fence about entering the space.
2 / Senate Banking Committee CLARITY discussion draft
Sponsored by Sens. Tim Scott, Cynthia Lummis, Bill Hagerty and Bernie Moreno, the 35-page draft refines the House bill and is open for comment through September.
Progressive vibes
Autonomous self-certification. If the SEC doesn’t object within 60 days, an issuer’s filing that its token is an ancillary asset (a non-security token packaged with an investment contract) becomes automatically effective, flipping the burden of proof back on the regulator.
Right to self-hosted wallets. In line with Atkin’s language, Section 403 bars any federal agency from restricting lawful self-custody.
TradFi vibes
Disclosure thresholds ($5M raise / $5M daily volume) still mirror Reg CrowdFunding caps, potentially too low for DeFi projects.
Micro-innovation sandbox caps participation at two years and ties extensions to active SEC engagement—conditions easier for well-lawyered incumbents than for DAO developers.
3 / White House PWG Report
Executive Order 14178 (“Strengthening American Leadership in Digital Financial Technology”) tasked a President’s Working Group to recommend market-structure legislation. This 180-page report is the result.
Progressive vibes
Backs CLARITY Act’s division of labor (SEC for securities-like tokens, CFTC for commodities).
Praises CLARITY’s explicit defence of Americans’ right to self-custody and urges Congress to enshrine it.
It encourages integrated licenses so exchanges, brokers and custodians can operate under one roof—code for allowing on-chain venues to collapse legacy middlemen.
TradFi vibes
The report advocates standards that “protect the two-tier banking system” and keep the dollar at the centre of global payments
Repeats long-stated concerns around AML/CFT, custody risk and consumer protection and multiple pages push for broader BSA coverage—including DeFi front-ends and even some node operators—signalling a desire to extend surveillance to the protocol layer.
A Defiant Take
For years, clarity meant “get in line” or hire an army of lawyers. This week’s documents instead treat on-chain finance as inevitable infrastructure:
Self-custody moves to the foreground—championed in all three texts.
Automatic approvals and sandboxes narrow the enforcement moat that favored large intermediaries.
Yet surveillance creep (broader BSA coverage, disclosure triggers) shows TradFi risk frameworks still mould the debate.
Clarity is good—provided it is permissionless clarity. The path being charted finally acknowledges that decentralized rails can deliver lower cost and higher security without handing the keys to a few systemically important corporations. But the fine print matters: if disclosure ceilings stay tiny and AML rules deputize wallet developers, DeFi could find itself “regulated” back into corporate captivity.
Builders should use the comment windows now open at the SEC and Senate to keep the door to true on-chain autonomy wide.
Coinbase’s “Everything Exchange” collides with an everything-but-profits quarter
The week Brian Armstrong pitched Coinbase as the single pane of glass for all assets—stocks, perps, prediction markets, even Chase reward points—the market reminded him that shiny roadmaps don’t pay the bills just yet.
The flurry
Tokenized-stocks reveal. Vice-president Max Branzburg told CNBC the firm will “bring all assets on-chain” and launch U.S. trading of tokenized equities, derivatives and prediction markets “in the coming months.” The move positions Coinbase against Robinhood and Kraken in the race to wrap Wall Street inside ERC-20s.
Perpetual futures go live. A July 21 debut of Coinbase Perpetuals plants a regulated CEX flag in a market long dominated by offshore venues and Hyperliquid’s DeFi rails.
JPMorgan partnership. Two days later, Chase promised its 80 million customers a direct bank-to-wallet link, the option to fund trades with credit cards, and the ability to convert Ultimate Rewards into USDC—all routed through Coinbase.
The cold shower
Hours after the press blitz, Q2 earnings landed. Transaction revenue slipped again to $764 million, while adjusted net income cratered 89% to $33 million. Retail volumes were “muted,” management said, even as Bitcoin sat near ATHs. Shares fell 7% in after-hours trading.
Subscription and services lines—staking, custody, stablecoin interest now a record $332 million—kept the quarter out of the red, but they can’t mask the core problem: fewer trades, lower take. Tokenization may expand addressable markets, yet it won’t immediately close the gap between user excitement and fee capture.
What tokenization really fixes (and what it doesn’t)
Revenue mix. Wrapping stocks in tokens could kick-start volumes at higher take-rates than commoditised BTC/ETH trades, if regulators accept smart-contract settlement.
Cross-sell flywheel. Chase’s rewards-to-USDC bridge is a stealth on-ramp to Coinbase Commerce, nudging 80M households toward on-chain payments and reinforcing the firm’s fastest-growing revenue line.
Liquidity moat. Perpetuals and prediction markets expand the order book, but liquidity will fragment unless Coinbase links order flow across venues or mirrors order books on-chain.
Yet none of these levers matter unless retail comes back. Tokenized Apple shares and NBA finals prediction markets still need traders—and a reason to choose Coinbase over Robinhood, Binance, or a fee-free DEX.
A Defiant Take
Regulatory tailwinds and a product super-cycle put Coinbase in pole position to become the coveted “everything app” of on-chain finance. That ambition is now priced into the stock, but the exchange still needs to deliver on the execution.
Other Stories Worth Your Time
PayPal flips the switch on “Pay with Crypto.” U.S. merchants can now accept more than 100 digital assets at checkout; PayPal handles instant conversion to fiat or yield-bearing PYUSD and charges just 0.99%. Wallet support at launch spans Coinbase Wallet, MetaMask, Phantom and more—turning PYUSD into a real business settlement backbone rather than a consumer token.
BitGo heads for Wall Street. The 2013-vintage custodian has confidentially filed an S-1 after surpassing $100B in assets under custody, joining Circle and Gemini in the 2025 IPO queue. An exchange listing would give BitGo public-company credibility just as tokenized treasuries, ETFs and repo collateral begin migrating on-chain.
Nubank revives its NuCoin rewards token. Latin America’s biggest neobank has relaunched NuCoin with “clearer” utility—card spend now earns tokens redeemable for fee discounts, higher savings yields and event perks. The move re-aligns NuCoin with Brazil’s fast-approaching CBDC sandbox, but keeps its 100M users inside Nubank’s walled garden.
🚨Nubank, Latin America's largest digital bank with 100+ million users, is relaunching its Nucoin loyalty token after the suspending the program last year amid excessive speculation
The new version of Nucoins will still live on blockchain, but they can only be earned via debit
— 🇧🇷 Brazil Crypto Report (@BrazilCrypto_)
7:47 PM • Jul 29, 2025
ECB adviser says a digital euro “won’t dent USD-stablecoin dominance.” In a blog post and interview, Jürgen Schaaf urged Brussels to green-light euro-stablecoins and let private fintechs experiment with programmable money, arguing the central-bank project alone can’t compete with dollar-backed tokens.
MetaMask launches Stablecoin Earn inside the wallet. The feature lets 35M users deposit USDC, USDT or DAI straight into Aave from the extension and earn yield with no added fee—another step in MetaMask’s march from wallet to full-stack finance hub.
Interactive Brokers eyes its own 24/7 funding coin. Founder Thomas Peterffy confirmed the broker is studying a proprietary stablecoin so its 3.9M clients can top up accounts around the clock and hop between crypto and equities without bank rails.
RWA Inc. launches a fully on-chain private-investor platform, an on-chain spin on AngelList syndicates. Early-stage startup shares now clear via smart contracts, letting individuals invest from $1K.
Visa adds PYUSD & USDG, settles on Stellar and Avalanche. The card giant now supports three stablecoins across five blockchains, saying multi-rail treasury ops cut FX float and weekend liquidity costs for merchants by up to 30bp.
FIS plugs USDC into its Money Movement Hub. The core-banking titan will let 13,000+ U.S. banks use a single API to send USDC just like ACH—folding Circle’s rails into FedNow and RTP and signalling “stablecoin-as-a-service” for regional lenders.
Reown’s State of On-Chain Payments 2025 goes live. Surveying 1 000+ users and 300M WalletConnect sessions, the report finds 34% made an on-chain payment in the past year—up from 22% in 2024—and flags gas volatility as the top UX hurdle.
Tips, corrections, rants? Let me know (@storaker), or contact the editors at [email protected].
See you next week and keep it real.